Readss - Advertising

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Advertising

Has Google’s monopoly on the search engine market finally timed out? | John Naughton

You Need to Update Google Chrome or Whatever Browser You Use

Amazon's $43B ad business, explained

Is Instacart really an ad company that delivers groceries?

Are you on the hook?

Trader Joe's: The Anti-Grocer

A Few Stories About Big Decisions

The End of the Incandescent Light Bulb: A Failure of Technology and Markets

Advertisers to Zuck: Take Our Money, Put Ads On Threads

How to Blow Up a Timeline

The Year of the Part-Time Creator

Coca-Cola: "A cure for all nervous affections"

Qubit: Chiefmartec Martech Map 2023

7 Reasons Media Is a No-Good, Horrible, Rotten Business That I Love Anyways

How Psychological Ownership Can Make Crypto Less Mercenary

Thinking About AI: Part 2 - Structural Risks

Retail, search and Amazon’s $40bn ‘advertising’ business

Creator Economics (talk I gave at Money 20/20)

The New Creator Playbook: Jumpstarting Communities Through Tokens

Investors Think They’re More Impactful Than They Actually Are

Creator Capitalists

TV, merchant media and the unbundling of advertising

Tech questions for 2022

Legitimacy Lost

And You Will Know Us by the Company We Keep

Downsides of a white hot economy

The Creator MBA

TikTok and the Sorting Hat

What’s The Important Thing, that is powerful enough to override all your deficiencies?

TIL podcast advertising shifted away from programmatic last year

TIL podcasters earned $314m in ad revenue last year

Invisible asymptotes

Catch up

Get Out of the ARPU-CAC Danger Zone with Channel Model Fit

Facebook is about to try to dominate display ads the way Google dominates text ads

A massive misallocation of online advertising dollars

Online advertising is all about purchasing intent

Yahoo should invest in products, not advertising

Advertising

Has Google’s monopoly on the search engine market finally timed out? | John Naughton

You Need to Update Google Chrome or Whatever Browser You Use

Amazon's $43B ad business, explained

Is Instacart really an ad company that delivers groceries?

Are you on the hook?

Trader Joe's: The Anti-Grocer

A Few Stories About Big Decisions

The End of the Incandescent Light Bulb: A Failure of Technology and Markets

Advertisers to Zuck: Take Our Money, Put Ads On Threads

How to Blow Up a Timeline

The Year of the Part-Time Creator

Coca-Cola: "A cure for all nervous affections"

Qubit: Chiefmartec Martech Map 2023

7 Reasons Media Is a No-Good, Horrible, Rotten Business That I Love Anyways

How Psychological Ownership Can Make Crypto Less Mercenary

Thinking About AI: Part 2 - Structural Risks

Retail, search and Amazon’s $40bn ‘advertising’ business

Creator Economics (talk I gave at Money 20/20)

The New Creator Playbook: Jumpstarting Communities Through Tokens

Investors Think They’re More Impactful Than They Actually Are

Creator Capitalists

TV, merchant media and the unbundling of advertising

Tech questions for 2022

Legitimacy Lost

And You Will Know Us by the Company We Keep

Downsides of a white hot economy

The Creator MBA

TikTok and the Sorting Hat

What’s The Important Thing, that is powerful enough to override all your deficiencies?

TIL podcast advertising shifted *away* from programmatic last year

TIL podcasters earned $314m in ad revenue last year

Invisible asymptotes

Catch up

Get Out of the ARPU-CAC Danger Zone with Channel Model Fit

Facebook is about to try to dominate display ads the way Google dominates text ads

A massive misallocation of online advertising dollars

Online advertising is all about purchasing intent

Yahoo should invest in products, not advertising

TIL podcast advertising shifted away from programmatic last year